You might be dreading the idea of improving your home because it might cost you a fortune. Don't fret! This list will enlighten you that simple and easy measures which you can do yourself will make a big (and positive!) difference in your home. You can ask your agent how to stage your home best, but it won’t hurt to get a headstart on making your home as presentable as it may be – without having to spend thousands of dollars.
De-clutter – Making your place organized and free from clutter will give your potential buyers a good impression of you and your home, and what's great about it is that it won’t cost you a cent. Start by clearing unnecessary items not just from easily visible spaces in the house but also in closets so that your clients can have a good idea of how much storage they could have.
Hide signs of pets – Your client may be a dog or cat lover like you, but thick animal stench can still be off-putting for them when they’re trying to purchase their new home. If possible, ask someone to babysit your pets while potential buyers view your house. Make sure to stow away litter boxes, remove pet-related stains, and fix damages on furniture or any part of the house that have been caused by your pets.
Arrange your furniture – Don’t overlook the small details! Even the simple act of reducing chairs on your porch will make your space look bigger and more presentable. Another thing you could do is to move furniture that obstructs entryways. Stage your house in a way that makes it more welcoming for potential buyers.
Depersonalize your home – Make your house as base as possible, save for a few wall clocks and tasteful art. You want to make sure that your clients have plenty of room to visualize how they could make the space their own, and it’ll be hard for them to do that if you have too many photos of you and your family hanging on the walls.
Upgrade your curb appeal – Again, small details can make or break your chances of selling your house. And when it comes to marketing property, it’s crucial that you make potential buyers fall in love with it at first sight. And, the first thing your client sees when they go to your house is your curb – so a swept walkway, nicely mowed lawn, and well-placed shrubs will make a really great impression.
Add visible storage – A place for storage will always be a useful feature for your house. Hidden storage also helps, but visible ones will assist your clients’ visualization of where they could keep their stuff in place.
Paint your walls and ceilings – This will surely brighten up your home and make it look clean. Take note that it’s always better to have your paint in neutral colors than in bold ones. Make your space look spacious and elegant by going with light colors such as white and beige.
Change bulbs – In line with painting your walls, better lighting also makes for a brighter space which makes your house instantly appealing and inviting.
Spruce up your kitchen – The kitchen can often make or break your chances of selling your home, and the best way to upgrade it is to make sure that things in it work properly. You can start out by adding new cabinet handles, updating lighting fixtures, and replacing faucet sets.
Boost your bathroom - Next to the kitchen, the bathroom is what most buyers tend to be meticulous about. Spruce it up by cleaning your tiles and replacing your toilet seat.

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Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods

Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

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