As much as personal recommendations from friends and family are revered when it comes to real estate recommendations, people nowadays turn to the Internet for reviews including real estate agent prospects. Consumers have become more critical, and they want to get as much bang for their buck, so that means getting a good review on your service will upgrade your chances of scoring clients. Here's a list of websites you can use:
Zillow is specifically made for real estate agents, and you get to have separate star ratings for several aspects like your negotiation skills, process expertise, local knowledge and responsiveness. Take note that the site gets a whooping 124 million visits per month! If you take this into account, it's safe to say that getting your share of leads through this site will be high. Included in the Zillow group websites that advertise realtors are Trulia and StreetEasy.
Why it's good for you: The site has a feature that lets you be a Zillow Premiere Agent through which you can promote your listings, generate buyer and sellers leads, and even advertise on Facebook. This comes with a fee, but it gives you the benefit of exclusivity – you’re the only agent promoted on the page when you submit your listing, as opposed to not getting signed up as a Zillow Premiere Agent wherein other agents will appear on your listing – and wider reach, because even if you don’t have a listing of your own yet, you get to advertise on the local listings by non-Zillow Premiere Agents.
What to watch out for: If you ask your clients to give a review, they would have to make an account in Zillow which might prove to be a hassle. Also, they do not have a clear description of how they filter reviews so it is likely that you might get a bogus review for your work. Another problem that clients encountered with Zillow is that home prices listed on the website are not always accurate.
Yelp is a broad review platform which allows its users to give their take on restaurants, schools, and even realtors. The site has been around for a while, and it's been re-designed as a social networking site where reviewers can connect with fellow reviewers.
Why it's good for you: Yelp is easy to use and navigate; you won’t need to stress over learning how to use a specialized website. Another great aspect of the site is that they try to ensure the integrity of their reviews through screening it first before posting it. It filters the bogus reviewers, and if one does come up in your page, you can request to have the review moved.
What to watch out for: The robot that they’ve created for the website to filter reviews works on its downside too – their faulty algorithm could have half of legitimate and helpful reviews buried.
Trulia helps its users not only find their home but it also helps them find real estate professionals such as brokers, agents, mortgage brokers and lenders, appraisers, and property managers through its extensive agent directory.
Why it's good for you: Now that it’s owned by Zillow, you can have a wider reach. It also allows you to send a client listing report so that your clients can know how you’re featuring their home on Trulia.
What to watch out for: There were complaints by realtors mentioning how Trulia promised them with leads from zip codes where the housing market was “hot,” but the site failed to deliver them this promise even after they have purchased leads.
Realtor a site dedicated to real estate which enables their users to look for listings, to know details about mortgage, and to find realtors.
Why it's good for you: Realtor.com has real estate articles popping out of google searches for when someone wants to know more about buying and selling property. And they almost always have a link on those articles leading to finding a realtor on their website. They also have rating categories for real estate agent’s attributes such as market expertise, communication, professionalism, negotiation skills, and responsiveness.
What to watch out for: Some buyers may veer away from properties posted on this site because of the lack of information that could be featured on the site such as crime rates within the area. They also don’t feature photos of the property as much as other websites do.
You can say that Facebook is oversaturated with all sorts of things, or that it can distract people away from your property. This is true to some extent, but it's also the first thing people check when they open their phones so the market is assuredly big.
Why it's good for you: You can make your page as easily as you can have it noticed since everyone is on Facebook. You can pay to have your page advertised (it’s actually cheaper than you think!) or you can opt to have your friends and family share your page and have you easily connected to a web of people who could be potential clients.
What to watch out for: If you do use Facebook as a website for getting clients, it’s advisable to have other websites in tow – specifically websites which are mainly used for selling property - since Facebook may cause limitations in terms of presenting the full range of what realtors have to offer.

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Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods

Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

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