You may think that your house is the only thing that needs to be in its best shape during the selling period. But the truth is, how you are as a seller holds an equal amount of importance to your potential buyer. They may like the house, but if they don't like who’s selling it, they probably won’t push through with the purchase.
So, to ensure that you are also at your best behavior while your house is on the market, take note of the following guidelines:
1. Stay away.
We know that it's still your house, and you have every right to stay in it. However, if you’re trying to show it to its potential new owners, you may want to keep yourself from hovering over their shoulders.
Let potential buyers properly envision themselves living in your house without you watching their every move. Of course, the best way to do this is to let your agent do the tour on your behalf. This way, the viewers of your home can be more comfortable looking at the house and asking questions, and you on the other hand will also be spared from possibly saying the wrong things that can jeopardize a sale. Listing agents are trained to respond professionally to buyers, so just sit back and relax somewhere else, and let your agent do the talking.
2. Make your parking space available.
When leaving the house for the viewing, make sure that you bring your car with you as well. Parking issues can cause delay and turn off buyers, so make sure that you're off to a good start by making sure they have a place to park their car. Let them pull up in your driveway as if it’s their own.
3. Don't leave your pets.
Yup, your pets have to go, too. Your dog may be great with sporting some puppy dog eyes, but this isn't going to help you sell your home to potential buyers. Some buyers may be allergic to certain types of animals, or some will simply find pet smells off-putting. Some DO love animals, but you also don’t want your pet to draw attention away from the home. Just take them with you during the viewing, or ask a kind neighbor to babysit them for you.
4. Make important documents available for viewing.
Since you won't be there to answer the questions yourself, you can at least make it easy for potential buyers to find the answers in writing. Making necessary documents available leaves a good impression on buyers since it signals that you are a responsible owner and seller.
Put out important documents such as your home inspection report, appraisal, and home warranty. You can also give them an idea of their potential monthly bills by leaving recent utility bills and proof of any major repairs.
5. Don't be in a hurry to get feedback.
Not all buyers express their dislike or even their enthusiasm during or immediately after the viewing. Some of them need to think it over and process everything they just saw. Remember, this is possibly one of the biggest purchases they'll ever make, and buyers need enough space and time to come up with an offer. Asking them for their feedback right after they leave your home can make them feel that you're pressuring them too much into a decision.
It is normal practice to ask for feedback from your realtor after the viewing, but expect to hear from the buyer's agent no earlier than 2 days. Simply assure them that you are patiently waiting for what they have to say, and that you respect their space and time.
6. Trust your agent.
Never forget that your agent is a trained and experienced professional--and, if everything goes well, he or she will be able to close a deal for you and be handsomely compensated for it. If you're sure you've found a responsible and reliable agent, just relax and let him do his job. Allowing your agent the space to negotiate on your behalf is good practice and will ensure that the transaction goes smoothly.

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Pre-Approval

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Under Contract or Escrow

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Appraisal

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Inspections

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Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods

Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

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