There are several misconceptions that you might fall trap to when it comes to selling property. If you're planning to put your house in the market, make sure that you don’t make the following mistakes.
Misconception #1: Organizing multiple open houses will surely bring in more buyers.
Having open houses can be laborious for you as a seller; all that prepping, moving furniture, and showing strangers around can be overwhelming and time-consuming. But that's no reason to skip it altogether! It has been proven time and again that conducting several open houses could really draw in serious buyers. However, sellers must be wary of some “interested buyers” who go just to open houses as voyeurs: wanting to know how people live, and getting ideas for home decor. The best way to do this is to have a strategy so that your time, energy, and resources don’t go to waste.
Open houses are usually held during weekends, but you can make time for it during the weekdays, as most serious markets are inclined to peak during the week. Also, have your agent make good use of technology to put up your open house dates in apps and websites where homebuyers are set to look for listings.
Misconception #2: Home inspection on your end is a waste of time.
Buyers will most likely subject the house to a home inspection once they're serious about buying it. But just because buyers are set to do this doesn’t mean you can skip this for yourself. Having your house inspected by a professional before putting it up for listing will help you address issues in the house you might have missed. Also, presenting the home inspection report to prospective buyers will make room for transparency in the transaction -- which is always a good thing.
Misconception #3: It is best to decline an offer given right after putting your house on the market.
Sellers normally get overwhelmed after getting a first offer on their home, which then leads to the decision to decline and wait for better offers to come in. However, this is not always the optimal choice in real estate selling, especially in slow markets where it could take weeks or even months to get another offer. If the first offer you get is reasonable and is not below your listing price, then it would be wise for you to consider it.
Misconception #4: Overpricing the home will drive up its value.
As a seller, you want to safeguard your asking price, so it may seem logical to mark it up to make room for negotiations should the prospective buyer ask for a price reduction. Keep in mind that your goal as a seller is to not keep the house in the market for too long, and having it unreasonably priced may do just that. Buyers could be intimidated and may not look at the house in the first place. Be realistic in how you price your home -- consider the home's location, the surrounding properties, and current market conditions.
Misconception #5: It is good to let the house sit in the market for a long period of time to give way for better offers.
There are several factors that keep a property in the market for too long such as poor location or shoddy housing condition. But one common factor is related to the above number: property is not competitively priced, and the seller may be too unrealistic with the asking price that they're unwilling to level it with market conditions. Remember that having your home sit in the market too long can depreciate it. The longer you persist in selling an overpriced home, the more you’ll encounter buyers with lowball offers.
Misconception #6: Lavish home improvements will increase the value of your home.
While a home improvement can increase your home's appeal to buyers, keep in mind that doing it does not assure a complete return on investment as you may only recoup a percentage of your expenses. Keep the home improvements practical and minimal; improving your lighting and mowing your lawn can already make a difference without to spend too much.

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Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods

Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

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