Buying a home is a big decision that could both be exciting as it is daunting. There would definitely be a lot of emotions involved in every scenario – whether you're moving from an old house with your family, or making your first buy and just starting to build your own family, your emotions will play a part in your decision making. Be wary though that deciding on that alone can make much room for mistakes like lure you into sketchy deals and overpay for perfection.
It’s important to strike that balance between emotional and logical thinking. For instance, you can list down the qualities that you want in a home or if you’re more visual, make a dream board of your dream home. Now that you have that in tow, make your research – check for homes that fit the bill within the area of your liking and which best suits you and your family’s needs, etc. And of course, don’t forget to check your finances. This mindset can get you both the house of your dreams and a good deal.
Here are ways you can be a wise homebuyer:
1. Hire a good agent you can trust. Getting a professional on your side can hook you on the house of your liking since they know the local market the best, and they could also minimize risks in buying a home because they know how to deal with sellers without you getting on the losing end. For example, there are marketing buzzwords such as “short sale” and “real estate owned” which are designed to entice buyers into thinking they are buying way below market value when they're actually overpaying.
2. Don’t think that there would always be a better deal. It’s true that mortgage rates might decline and prices could drop further, but playing odds won’t be the best of moves because no one can surely predict what happens in the market. Remember that fluctuations are always an element in real estate transactions, and the only way to get around this is to do your homework, know the value of the area and home you are buying, and discuss them with your agent.
3. Maybe the first stop isn’t the best stop. This somehow goes against the previous item but don’t make the mistake of falling in love at first sight for a house and thinking that it’s the best that you could get based solely on what meets the eye. There are a lot of things to consider such as your finances, and some parts in the home that could need major fixing that you may not be aware of at first sight. Try to look around the houses in the local market with your agent so that you could get a good grasp of your choices.
4. Have an eye out for functionality. A buyer that allows her emotions to cater to her decision making would intuitively assess the layout and features of the house in terms of its functionality. She could envision life in the home and how each space can be made to meet the demands and caprices of everyday living. Sometimes the most important information are not in numbers -- if you’re too logical and are stuck with hard numbers of square footage, you might miss the value of how the layout and features of a house could cater to you and your family’s needs.
5. Envision the memories that you and your family can make in your future home. This is also in the realm of using emotions to the advantage of your decision making as a home buyer. If the house has a feature of a playground, you can imagine your kids spending their afternoons there with their friends while you make them snacks in your spacious kitchen. These may seem like simple things, but remember that you will spend years in this future home and this is where you will make memories with your loved ones so it’s a good thing to consider that. You CAN be a little bit sentimental and still maintain your sense of objectivity.

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Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods

Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

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