Time
You may think that you're saving a lot of time by not going through the process of looking for and hiring a realtor. However, not having an expert to oversee all of your transactions can actually cost you more time in the long run.
Even if you've sold one of your houses before and have a pretty fair idea of how it’s done, neighborhood trends may have changed drastically since--and only a real estate agent can help you navigate recent market trends you may no longer be familiar with.
Dealing with contracts can also cause setbacks if you fail to take all conditions into account. Make sure you protect yourself by hiring an experienced real estate agent who deals with contracts and conditions on a daily basis.
Money
On average, an agent's commission is 6% of the home’s sale price. This may look like a pretty huge amount to some sellers, which is why some are tempted to eliminate the agent’s commission altogether by doing it the FSBO way.
While it's true that some people turn out to be perfectly capable of selling their homes without the help of an agent, there is a high risk involved when it comes to pricing your home correctly. Only qualified real estate agents can determine the correct listing price of a home by performing a Comparative Market Analysis (CMA), and by making sure that the listing price draws in proper exposure for the house to be sold within an average of three weeks.
If you price a home incorrectly, it may stay on the market for a long time. This will drive down the value of your home, leaving you with no choice but to settle at a selling price that is much lower than you originally set out for.
Energy
It goes without saying that it takes a lot of effort and experience to market a home to qualified buyers. Looking for interested buyers is taxing enough; pre-qualifying them can even be an added hassle especially if you have a 9-to-5 job to worry about.
On the other hand, a real estate agent's full time job is to market your home extensively to qualified buyers--most of whom you don’t personally know. An agent does this by posting your home on the Multiple Listing Service (MLS) database, placing ads where it’s necessary, and aggressively following up on potential leads. If you can’t imagine doing all of these by yourself, think twice before deciding to sell your house without an agent.
Relationships
You never thought real estate agents can save relationships, did you? To be clear though, we're talking about the relationships you have with your potential buyers.
A real estate agent does the tricky business of playing the middleman between you and your buyers. Some interested buyers often have a few things to say that may be offensive to sellers, and it is the job of the real estate agent to create an atmosphere wherein potential buyers are comfortable airing out their concerns about the house. Most of the time, it is difficult to speak directly to the seller without putting the relationship at risk, so it is strongly recommended that you let a professional agent do the talking AND listening on your behalf. This will keep things from getting personal, and will maintain a safe and professional relationship between you and your buyer.
Sanity
If you're lucky, your house will garner so much interest that you’ll be caught in the middle of multiple offers. While this is what one may call a “happy problem,” it can still take a toll on your schedule, and can sometimes ruin the balance you have in your current life.
This can be quite overwhelming to sellers with full-time jobs, and can often end up being a disorganized mess of negotiations and offers. Sometimes, sellers face too much stress that they end up accepting a certain offer that may not necessarily be the best one, just to get things over with.
If you don't want to risk disrupting the flow of your current life, save yourself from the craziness of home selling by looking for a real estate agent who will help keep your sanity in check.

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An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.
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Processes
1
Consultation

2
Pre-Approval

3
Property tours

4
Write offer

5
Under Contract or Escrow

6
Appraisal

7
Inspections

8
Closing

Unique Value I Provide My Clients
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Loyalty
Reviewing each others roles and responsibilities as we embark on the next steps of your home-buying journey is how we can decide if we are ready to be loyal to one another.
Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods

Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

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This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you find your perfect home!

Starting August 17th, 2024

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