Staging your home helps you build that memorable first impression for potential buyers. You have to showcase your home's strength and downplay its weaknesses. Staging is also especially important in slow markets with high inventory and many competing homes. Heed these simple yet effective staging tips that may just help you close the sale.
1. Declutter, Declutter, Declutter
Get rid of your old items and things you don't necessarily need. Give yourself a rule that when a new thing comes, the old one must go. Organize your shelves to show off how much storage you really have, as prospective buyers love homes with lots of storage spaces. Clearing away your clutter will definitely help make the house look tidier and bigger.
2. Place a Welcome Mat
An enticing entrance is key when you're luring prospective buyers. A new welcome mat that complements the style of your home can easily convince them to see more. Remember, first impressions are always important. So adding fresh potted plants to an entry area could also create a relaxing atmosphere on the way in.
3. Swap Personal Photos with Artwork
Replacing those personal pictures of yours and your family with pieces of artwork will help your potential buyers envision themselves living in your home. You can opt to buy paintings of landscape scenes, modern shapes or floral motifs at thrift shops to create a focal point for your home. You can also print out inspirational travel images to display a certain lifestyle.
4. Refresh With Paint
Put a fresh coat of paint in white or neutral colors to give new life to outdated doors, walls, and casing. It will make the house look cleaner and more contemporary.
5. Give Importance to Home Lighting
The secret to a great staged home that looks warm and welcoming is great lighting. Nobody wants to go in a house that projects a dim vibe just because it is improperly lighted. Increase the wattage in your lamps or fixtures and put them in key areas. Also open up windows and curtains to let the sunshine in and naturally brighten up the whole room.
6. Group Furniture Away From Walls
Move away from the common idea that rooms will feel larger and be easier to use if all the furniture is pushed against the walls. Instead, reposition sofas and chairs into conversational groups and place pieces of furniture away from the walls. It will help make the space more user-friendly and make the room seem bigger.
7. Transform Old or Unused Rooms
Repurpose an extra room into a space that will certainly add value to your home. You can turn that old junk room into a mini library with a comfortable reading spot by placing a bookshelf, a comfortable armchair and a small table. Or turn it into a yoga room or a mini entertainment hub. Either way, it will help the potential buyers envision the room with a special purpose that will suit their lifestyle.
8. Recycle Your Resources
Look for ways to salvage old materials to save money. Repurpose old junk and turn them into something new and useful, like making headboards out of old doors or turning strips of hardwood flooring into new fences.
9. Arrange Decorative Displays and Group Them into Three's
Assembling classy and colorful displays, such as vases, lanterns, books and other decorative items, atop dressers and counters could give your house a cozy and relaxing look. It will also increase the room's general appeal. Arrange them in odd numbers, preferably in three's, and in varying heights and shapes, while keeping them in the same color family. You can also try to mix and match items from craft stores to create a unique but modern look.
10. Decorate the Bathroom with White Linens
Tidy up your washroom by using white towels, bath mats and shower curtains for that clean and elegant look. Take it a bit further by creating spa-like displays, such as adding candles, fresheners and special soaps. Stack hand towels neatly near the sink and complement it with other accessories.
11. Refurbish the Kitchen
The first thing to do when staging your kitchen for homebuyers is to keep the countertops nice and clear. Put only a few items as displays, or center a bowl of fresh fruits or a vase with flowers to add a touch of color. If you can't afford new doors or cabinets, refresh the old ones with paint that match your kitchen walls.
12. Tend Your Yard and Improve Your Curb Appeal
Curb appeal is important when attracting buyers, so bring out a nice color into your walkway that will make it more appealing. You can also grace your yard with potted plants and flowers in bloom, depending on the season.
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Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods
Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer
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